The Backstreet Boys have filed for a trademark on the sound of their voices, joining other artists like Taylor Swift and Lionel Richie in seeking legal protection against AI-powered voice cloning and deepfakes. This move highlights the growing concern among celebrities about the lack of adequate legal recourse to combat realistic fake content generated by AI. While trademarks on sounds are rare and their effectiveness in this context is uncertain, artists are exploring these measures as a stopgap while legislation like the NO FAKES Act is considered. AI
IMPACT Artists are using existing legal frameworks like trademark law as a temporary measure against AI voice cloning, highlighting a gap in current protections.
RANK_REASON Celebrities using existing legal tools (trademark law) as a stopgap for a new technological problem (AI deepfakes).
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