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中文(ZH) 速卖通618品牌成交同比增长90%

AliExpress reports 90% brand GMV growth in overseas 618, new tech brands lead

By PulseAugur Editorial · [3 sources] ·

AliExpress reported a 90% year-over-year increase in brand GMV during its recent overseas 618 shopping festival. The platform saw 177 brands achieve more than triple their GMV compared to the March promotion, with brand transaction penetration nearing 40%. Several high-tech and high-value brands, including ANYCUBIC (3D printing) and SEAUTO (pool robots), emerged as million-dollar club winners, indicating a shift towards more sophisticated products in cross-border e-commerce. AI

IMPACT Indicates a growing market for technologically advanced products in cross-border e-commerce, potentially influencing manufacturing and supply chain priorities.

RANK_REASON Significant growth in cross-border e-commerce GMV and brand penetration for a major platform, indicating a shift in product categories. [lever_c_demoted from significant: ic=3 ai=0.1]

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

AliExpress reports 90% brand GMV growth in overseas 618, new tech brands lead

COVERAGE [3]

  1. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    AliExpress 618 Battle Report: Brand Transaction Volume Increased by 90% Year-on-Year, a Batch of Chinese Brands Usher in Overseas Explosive Growth

    <p>今年海外618，一批新品类、新品牌在速卖通迎来集体爆发，多类目涌现百万美金级冠军品牌。</p><p>&nbsp;</p><p>记者获悉，本次618大促，速卖通品牌GMV同比实现90%增长，177个品牌实现环比三月大促3倍以上爆发式增长，品牌成交渗透率逼近40%，进一步巩固速卖通品牌出海全新主场地位。</p><p>&nbsp;</p><p style="text-align: center;"><img src="https://static.leiphone.com/uploads/new/images/20260626/6a3e1809de019…

  2. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    AliExpress 618 Battle Report: Brand Turnover Increased by 90% Year-on-Year, Multiple Categories Saw Million-Dollar Champions

    <p>记者获悉，2026年海外618大促，速卖通品牌成交同比90%增长，177个品牌环比三月大促实现3倍以上爆发，品牌成交渗透率逼近40%，进一步巩固速卖通品牌出海全新主场地位。此外，速卖通发布“海外618超级品牌榜”，参与Brand+“超级品牌日”的十余个品牌均在各自细分品类中拿下成交或增速第一，骑行轮组ELITEWHEELS、3D打印ANYCUBIC、泳池机器人SEAUTO、游戏手柄GAMESIR等一批高科技含量、高附加值的新质品牌突出重围，成为新晋百万美金冠军。</p>

  3. 36氪 (36Kr) TIER_1 中文(ZH) ·

    AliExpress 618 Brand Transaction Volume Increased by 90% Year-on-Year

    36氪获悉，阿里旗下速卖通披露，今年海外618大促平台品牌成交同比90%增长，177个品牌环比三月实现3倍以上爆发，品牌成交渗透率近40%。

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