Hasbro is facing significant backlash from the entertainment industry over new contract clauses that would allow the company to indefinitely clone and reuse child actors' voices for its Peppa Pig franchise. The Agents of Young Performers Association, along with nearly 1,000 agents, actors, and parents, have signed an open letter condemning these AI-related clauses, arguing that children cannot provide informed consent for such perpetual use of their vocal likeness. While Hasbro states child protection is core to its values, the company has not directly addressed the specific contract language, leaving the industry concerned about setting a precedent for AI rights in children's entertainment. AI
IMPACT Sets a concerning precedent for AI voice cloning and consent in children's media, potentially impacting future child labor laws and intellectual property rights.
RANK_REASON Industry-wide controversy and backlash over AI contract terms affecting child performers.
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- Artificial Intelligence
- Hasbro
- Peppa Pig
- AI
- Agents of Young Performers Association
- Deadline
- Futurism
- SAG-AFTRA
- The Hollywood Reporter
- Variety
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