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SEGA under fire for using Sonic ARG data to train AI models

By PulseAugur Editorial · [2 sources] ·

SEGA is facing criticism for its Sonic the Hedgehog alternate-reality game (ARG), which reportedly harvests participant data for AI model training. The terms of service for the ARG revealed that user data would be collected for this purpose, leading to backlash from gamers and privacy advocates. This incident highlights ongoing concerns about how companies collect and utilize data for AI development. AI

IMPACT Raises concerns about data privacy in marketing campaigns and the ethical implications of using user data for AI training.

RANK_REASON Company using user data for AI training in a marketing campaign.

Read on Mastodon — sigmoid.social →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

SEGA under fire for using Sonic ARG data to train AI models

COVERAGE [2]

  1. Mastodon — sigmoid.social TIER_1 English(EN) · [email protected] ·

    Gotta go to the training data! SEGA under fire for Sonic the Hedgehog ARG, as its terms of service reveals participant data is harvested for AI model training h

    Gotta go to the training data! SEGA under fire for Sonic the Hedgehog ARG, as its terms of service reveals participant data is harvested for AI model training https://www. eurogamer.net/sega-sonic-arg-a i-model-training-data # SEGA # SonicTheHedgehog # ARG # AI # Training # Gamin…

    LINKS eurogamer.net/sega-sonic-arg-ai-model-tra…
  2. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    🎮 SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data Sega is facing backlash after a recent Sonic the Hedgehog

    🎮 SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data Sega is facing backlash after a recent Sonic the Hedgehog alternate-reality game - a sort of marketing campaign that takes place online - was revealed to be training AI models o…

    LINKS eurogamer.net/sega-sonic-arg-ai-model-tra…

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