Two Harvard Business School graduates, Hicham Alaoui and Ghassan Rachid, pivoted from exploring traditional business ventures to founding The Travel Collection, a global network of destination management companies. Their initial foray into organizing a student trip to Morocco unexpectedly sold out within minutes, revealing a significant demand for curated luxury travel experiences. This success highlighted the fragmented and undigitized nature of the luxury travel industry, presenting an opportunity for entrepreneurs to scale businesses within this sector, which has recently attracted substantial investment. AI
RANK_REASON The article discusses the founding of a travel company by former MBA students, highlighting a specific business venture rather than a frontier AI release or significant industry-wide event.
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