Manual workflows within organizations can signal opportunities for new product capabilities, especially when these manual processes become standardized across multiple customers or partners. Instead of immediately automating, product teams should observe these manual efforts to understand customer needs, identify repeatable steps, and distinguish them from judgment-based decisions. Productizing the stable, repeatable parts of these workflows can lead to significant leverage and efficiency gains, but often requires addressing complexities that span teams, systems, and incentives. AI
IMPACT Highlights how observing manual processes can inform product development for AI and other technologies.
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