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Google VP: SEO remains vital for AI search features

By PulseAugur Editorial · [2 sources] ·

Google's VP of Search has stated that traditional Search Engine Optimization (SEO) remains crucial for brands even with the advent of AI-powered search features. He explained that AI Mode and AI Overviews utilize the same ranking systems as conventional search. Therefore, a strong foundation in SEO is what brands truly require to maintain visibility and effectiveness in the evolving search landscape. AI

IMPACT SEO strategies must adapt to integrate with AI-driven search results, emphasizing foundational principles for visibility.

RANK_REASON Commentary from a Google executive about the continued importance of SEO in the context of AI search features.

Read on Mastodon — fosstodon.org →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Google VP: SEO remains vital for AI search features

COVERAGE [2]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    FYI: Google's VP of Search tells CMOs: good SEO is still all you need for AI: Google VP of Search tells CMOs: AI Mode and AI Overviews run on the same ranking s

    FYI: Google's VP of Search tells CMOs: good SEO is still all you need for AI: Google VP of Search tells CMOs: AI Mode and AI Overviews run on the same ranking systems as traditional search, so foundational SEO is all brands actually need. https:// ppc.land/googles-vp-of-search- t…

    LINKS ppc.land/googles-vp-of-search-tells-cmos-…
  2. Mastodon — mastodon.social TIER_1 English(EN) · ppcland ·

    ICYMI: Google's VP of Search tells CMOs: good SEO is still all you need for AI: Google VP of Search tells CMOs: AI Mode and AI Overviews run on the same ranking

    ICYMI: Google's VP of Search tells CMOs: good SEO is still all you need for AI: Google VP of Search tells CMOs: AI Mode and AI Overviews run on the same ranking systems as traditional search, so foundational SEO is all brands actually need. https:// ppc.land/googles-vp-of-search-…

    LINKS ppc.land/googles-vp-of-search-tells-cmos-…

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