A recent study published in the International Journal of Artificial Intelligence Governance and Human Rights reveals that public acceptance of AI-generated synthetic media, or deepfakes, is influenced by technological familiarity and how the content is presented. The research indicates that framing and terminology, such as using "artificial media" instead of "deepfake," can significantly impact perceived legitimacy. While younger and more tech-savvy individuals showed greater openness, ethical concerns about manipulation and consent were prevalent across demographics. AI
IMPACT Highlights the need for clear regulatory frameworks and ethical guidelines for AI-generated advertising content.
RANK_REASON Academic paper detailing research findings on public perception of deepfake technology.
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- Inderscience Publishers
- International Journal of Artificial Intelligence Governance and Human Rights
- Irfan Ahmad
- Rastogi
- Verma
- AI
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