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Big Law faces AI reckoning: Value over billable hours is key

The CEO of Cooley, a prominent law firm, argues that the traditional Big Law business model is unsustainable in the face of AI advancements. She emphasizes that AI is not merely an efficiency tool but a fundamental disruptor that will force a reevaluation of how legal services are priced and delivered. Firms that fail to adapt beyond simple efficiency gains risk obsolescence, while those that integrate AI to redesign their services can thrive by focusing on value and client outcomes rather than billable hours. AI

IMPACT AI is forcing a fundamental shift in the legal industry, moving from a billable-hour model to one focused on value and outcomes.

RANK_REASON Opinion piece from a law firm CEO about the impact of AI on the legal industry.

Read on Fortune →

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Big Law faces AI reckoning: Value over billable hours is key

COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Rachel Proffitt ·

    Cooley CEO: Big Law won’t survive if it treats AI as just an efficiency tool

    The billable hour is losing its grip and law firms face a choice: redesign the business of law around AI, or let the future be decided for them.