Coca-Cola has launched a World Cup advertising campaign featuring a digital version of former football player Fan Zhiyi, created in collaboration with Baidu Yijing. This AI-generated campaign includes a 10-second promotional video and a limited TVC, all produced using prompts, showcasing a significant shift from traditional high-budget advertising. The digital Fan Zhiyi is designed for real-time interaction, capable of understanding user emotions, maintaining conversation continuity, and dynamically changing backgrounds, all within a 2-second response time. This initiative highlights the growing trend of digital humans as a new marketing infrastructure, offering 24/7 availability, cost reduction, and enhanced engagement compared to traditional celebrity endorsements and content production. AI
IMPACT Demonstrates AI's capability in creating high-quality advertising content, potentially lowering production costs and increasing engagement.
RANK_REASON AI-generated advertising campaign for a major brand and event.
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