The ad tech industry is preparing for the Cannes Lions festival by focusing on several key trends. These include the rise of agentic AI buying, the impact of AI on search, the growth of streaming services, and the ongoing challenges of maintaining trust and privacy in advertising. AI
IMPACT Highlights the growing influence of AI in advertising, particularly in automated buying and search functionalities.
RANK_REASON The item discusses trends and preparations for an industry event, rather than announcing a new product or research.
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