The Augmented World Expo (AWE) in Long Beach, California, showcased new smartglasses, but enterprise attendees expressed caution due to past failures like Microsoft HoloLens and Magic Leap. Despite this, several companies, including Snap, XReal, and Viture, announced enterprise-focused devices. Snap's new Specs offer standalone AI interaction and AR experiences for $2,195. XReal collaborated with Google on the Aura glasses, powered by Qualcomm's Snapdragon Reality Elite chip and Google Gemini, priced at $1,500. Viture's Helix glasses, built on NVIDIA's XR AI solution, enable real-time AI-assisted coaching and data capture. AI
IMPACT New smartglasses integrate AI, potentially impacting enterprise workflows and AR experiences, but enterprise adoption remains cautious.
RANK_REASON The article discusses new smartglass products and their enterprise adoption challenges, but does not represent a core AI release or significant industry shift.
- Aura
- Awe
- California
- Evan Spiegel
- Google Gemini
- Long Beach
- Magic Leap
- Meta
- Microsoft HoloLens
- NVIDIA
- Qualcomm
- Snap!
- Snapdragon Reality Elite
- Specs
- Viture Helix glasses
- Viture Xr Glasses
- XREAL
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