Delphine Viguier-Hovasse, chief innovation officer at L'Oréal, argues that AI benefits established companies more than startups. She believes AI accelerates experimentation and allows for faster failure, which is advantageous for companies with extensive historical data and established innovation structures. L'Oréal leverages AI to test formulations more quickly and efficiently, reducing the cost and time associated with experimentation. AI
IMPACT Suggests AI's benefits may be concentrated among companies with existing data and infrastructure, potentially widening the gap with smaller competitors.
RANK_REASON Opinion piece from an executive at a major company about the impact of AI.
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