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L'Oréal partners with OpenAI to bring virtual makeup try-on to ChatGPT

By PulseAugur Editorial · [1 sources] ·

L'Oréal is partnering with OpenAI to integrate its Maybelline New York virtual makeup try-on feature directly into ChatGPT. This collaboration, announced at VivaTech 2026, will leverage L'Oréal's ModiFace technology to allow users to digitally test makeup looks through a conversational interface. The partnership also includes exploring AI-native advertising pilots within ChatGPT for brands like Lancôme and Kérastase, and utilizing OpenAI's GPT-Rosalind model for skin microbiome research. AI

IMPACT This integration could pave the way for more consumer-facing AI applications in e-commerce and personalized services.

RANK_REASON Partnership between a consumer goods company and an AI provider to integrate existing AI features into a chatbot.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

L'Oréal partners with OpenAI to bring virtual makeup try-on to ChatGPT

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
Partnership between a consumer goods company and an AI provider to integrate existing AI features into a chatbot.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, infra
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
96 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Artificial Intelligence News TIER_1 English(EN) · Muhammad Zulhusni ·

    L’Oréal brings Maybelline virtual try-on to ChatGPT

    <p>L’Oréal has announced a collaboration with OpenAI that will bring Maybelline New York’s virtual makeup try-on feature into ChatGPT. The announcement was made at VivaTech 2026. The partnership covers consumer-facing shopping tools, product discovery, advertising pilots, researc…

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