L'Oréal is partnering with OpenAI to integrate its Maybelline New York virtual makeup try-on feature directly into ChatGPT. This collaboration, announced at VivaTech 2026, will leverage L'Oréal's ModiFace technology to allow users to digitally test makeup looks through a conversational interface. The partnership also includes exploring AI-native advertising pilots within ChatGPT for brands like Lancôme and Kérastase, and utilizing OpenAI's GPT-Rosalind model for skin microbiome research. AI
IMPACT This integration could pave the way for more consumer-facing AI applications in e-commerce and personalized services.
RANK_REASON Partnership between a consumer goods company and an AI provider to integrate existing AI features into a chatbot.
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- Asmita Dubey
- ChatGPT
- Emmanuel Marill
- GPT-Rosalind
- IBM
- Kérastase
- Lancôme
- La Roche-Posay
- L'Oréal
- ModiFace
- NVIDIA
- OpenAI
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