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中文(ZH) 拼多多常态化生态治理见实效:半年出台70余项举措 图书治理关店4000多家

PDD Holdings strengthens platform governance with over 70 new measures

PDD Holdings has intensified its efforts in platform ecosystem governance, implementing over 70 measures in the first half of the year. These initiatives cover various aspects, including product entry, qualification review, advertising, and intellectual property protection, aiming to create a secure and trustworthy shopping environment. The platform has also focused on specific categories, such as food sales and book market regulation, leading to the closure of over 4,000 stores for violations related to illegal publications and pirated content. AI

RANK_REASON The article details platform governance and regulatory actions taken by PDD Holdings, which falls under platform operations rather than a core AI release or significant industry shift.

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PDD Holdings strengthens platform governance with over 70 new measures

COVERAGE [1]

  1. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    Pinduoduo's normalized ecological governance shows practical results: over 70 measures introduced in half a year, over 4,000 bookstores closed due to governance

    <p>“我们以前是自产自销,卖父母种的杨梅,这几年在拼多多上做得还不错,就开始收周边一些农户的果子。去年底,平台小二提醒我们办理市场主体登记,我们就注册了个体工商户营业执照。现在大家开网店卖农货,基本上都知道要‘持证’。”</p><p>“我们今年4月获得了‘洛川苹果’的地理标志产品经营许可,在平台提交资质后,商品详情增加了洛川苹果的地标介绍。这个‘身份’不仅让我们增加了曝光转化率,还提升了店铺的影响力。” ……</p><p>今年上半年,拼多多在生态治理上加码投入,主动作为,很多商家都有自己的“体感”。截至目前,平台已出台70余条综合治理举措,覆盖商品准入…