Allbirds, known for its sustainable footwear, has launched a new AI business called Smartbird. The company's CEO, Joey Zwillinger, has outlined a plan for this venture, though it currently lacks employees. This move into AI has drawn criticism from some users who are questioning the company's direction and business practices. AI
IMPACT Allbirds' foray into AI with Smartbird may signal a trend of traditional consumer brands exploring AI applications, though its immediate impact is limited to the company itself.
RANK_REASON Company launching a new business unit that is AI-adjacent.
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