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中文(ZH) 抖音商城618数据：超12万商家直播成交额同比增长翻倍

Douyin Mall's 618 event sees over 120K merchants double sales

By PulseAugur Editorial · [1 sources] ·

Douyin Mall's 618 sales event saw significant growth, with over 120,000 merchants doubling their transaction volume through live streaming. Additionally, more than 570,000 influencers achieved doubled transaction volumes, and smaller influencers with under one million followers accounted for over 80% of influencer-driven sales. Among new merchants participating in their first 618 sale, nearly 30,000 generated over one million yuan in transactions. AI

RANK_REASON This item reports on sales figures for a specific e-commerce platform's promotional event, not a core AI development or release.

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Douyin Mall's 618 event sees over 120K merchants double sales

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This item reports on sales figures for a specific e-commerce platform's promotional event, not a core AI development or release.
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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Douyin Mall 618 Data: Over 120,000 Merchants See Live Broadcast Transaction Volume Double Year-on-Year

    36氪获悉，6月19日，《2026年抖音商城618数据报告》发布，数据显示，今年618期间，超过12万商家直播成交额同比增长翻倍，超57万达人成交额翻倍增长，粉丝量在100万以下的中小达人贡献了超过80%的达人带货成交额。在首次参与618大促的新商家中，近3万家成交额突破百万元。

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