Project B, an international basketball league founded by former Facebook and Skype executives, is aiming to become a global sport. The league plans a Formula 1-style debut in six cities, featuring both men's and women's players, with a focus on utilizing underutilized arenas and offering players equity. Star player Azzi Fudd has joined Project B, citing the opportunity to broaden her international experience and build her brand abroad, a stark contrast to the off-season play of previous generations. AI
RANK_REASON This is a significant industry move involving a new international sports league with substantial backing and high-profile advisors. [lever_c_demoted from significant: ic=1 ai=0.0]
- Azzi Fudd
- Bloomberg
- Douyin
- Fortune
- Grady Burnett
- LeBron James
- Madison Reed
- Maverick Carter
- Skype
- Tim Fudd
- Unrivaled
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