IAB Australia's 2026 Agentic AI Search Report indicates a significant shift in search marketing, where the traditional marketing funnel is rapidly collapsing. The report highlights that trust has become the primary currency for brands, necessitating a rebuilding of current strategies. AI
IMPACT Agentic AI is reshaping search marketing, collapsing funnels and emphasizing trust as a key differentiator for brands.
RANK_REASON The item discusses a report's findings and implications for an industry, rather than announcing a new product or research.
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