Sportswear brand Lululemon has issued an apology and removed a marketing video in China following controversy over an event held at the Great Wall. The event, intended to celebrate Chinese culture, featured a Chinese actor and a drum ensemble. However, experts identified the prominent drum used as a Japanese wadaiko, not a traditional Chinese instrument. This distinction, particularly at a historically significant site like the Great Wall, caused offense due to its association with Japan's wartime actions in China. AI
RANK_REASON The article reports on a marketing misstep by a consumer brand, not a core AI development or industry shift.
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