Personality Engineering with AI Agents: A New Methodology for Negotiation Research
Researchers have developed a new methodology called personality engineering, which utilizes AI agents to precisely define and evaluate negotiator personalities. This approach leverages the consistent and scalable nature of AI agents to overcome human limitations in balancing competing demands during negotiations. The proposed framework uses the interpersonal circumplex, focusing on warmth and dominance, to provide a rigorous method for testing negotiation theories and designing AI negotiation agents. AI
IMPACT Enables more rigorous testing of negotiation theories and provides a framework for designing AI negotiation agents.