# AI disclosure labels don’t hurt ad performance: Here’s what the numbers say A recent study by MediaScience and Adelaide University found that AI disclosure la
A study by MediaScience and the University of Adelaide has revealed that disclosing the use of AI in advertisements does not negatively impact key performance indicators. The research, which involved 900 US participants, found that continuous text labels were the most effective method for identifying AI-generated content, with nearly half of viewers correctly recognizing it. Overall, these labels had a minimal effect on metrics like brand recall and ad sentiment. AI
IMPACT AI disclosure labels in advertising do not hinder performance, suggesting a path for clearer communication with consumers.