Designing AI-Supported Focus Groups: A Role x Modality Playbook
Researchers have developed a playbook to guide the use of AI in focus groups, addressing the complexities of facilitation and participant interaction. The playbook categorizes AI support by its role (tool, co-host, or host) and modality (text, voice, or embodied). It aims to help user experience research teams understand the potential benefits and methodological risks of integrating AI into qualitative data collection. AI
IMPACT Provides a framework for integrating AI into qualitative research, potentially improving data collection efficiency and depth.