BMW Shares Still Sliding After Profit Warning
BMW has issued a profit warning, expecting profits to fall to 1-3% for 2026, a significant drop from previous forecasts. This warning is attributed to intense competition in China, where domestic manufacturers like BYD and Geely are challenging BMW's market share, particularly in the electric vehicle segment. The situation is also impacting other German automakers such as Mercedes-Benz and Volkswagen Group. Analysts suggest BMW may need to undertake drastic restructuring, potentially including its German manufacturing base, to address the challenges, with a new strategic plan expected from the incoming CEO in September. AI
