Industry-first AI college application guidance + real expert verification, Baidu's newly upgraded college entrance examination services
Baidu has upgraded its college entrance exam (Gaokao) services by introducing an AI-powered college application advisor. This new tool generates personalized application plans based on student data, historical scores, and employment trends. To build trust, Baidu is also incorporating a human expert review system to validate the AI's recommendations, addressing information asymmetry faced by many students, particularly those from rural areas. AI
IMPACT This service aims to reduce information asymmetry for students applying to college, potentially improving application outcomes.