Behind the facade of concern for security lies a multi-billion euro machine. We check how media holdings circumvent regulations to continue profiling users
Media holdings are reportedly using a facade of security measures to continue user profiling, circumventing regulations and the decline of cookies. This practice, valued in the billions of euros, allows them to bypass new privacy laws. The investigation highlights how these companies are adapting to regulatory pressures and technological shifts. AI
IMPACT Investigates how media companies leverage data practices, potentially impacting AI-driven advertising and personalization.