Brand Going Global Explodes! AliExpress Brand+ Penetration Nears 40%, Multiple Dark Horse Brands Emerge
AliExpress's overseas 618 shopping festival saw significant growth in its Brand+ initiative, with GMV penetration nearing 40% on the first day. Emerging brands in categories like smart home and tech experienced substantial increases, with some seeing multi-fold growth. The platform also leveraged a network of over 100 overseas influencers for live sales, which proved highly effective in driving conversions and building brand awareness in local markets. AI
