Data-driven vs. Data-informed: An Inflection Point for Publishers at the US Book Show This year's US Book Show highlighted key practical topics such as career d
The US Book Show featured discussions on AI's role in publishing, distinguishing between data-driven and data-informed approaches. Key topics included career development, book-to-screen adaptations, audience engagement, and marketing strategies. The event underscored AI's growing influence on how publishers operate and connect with their audiences. AI
IMPACT Explores how AI is influencing strategic decision-making and operational approaches within the publishing industry.