UK media websites given power to block Google using their articles in AI search
UK media outlets can now prevent their articles from being used in Google's AI-generated search summaries, according to the Competition and Markets Authority (CMA). This new regulation aims to give publishers more leverage in negotiating content deals with Google, as many have experienced reduced website traffic and revenue due to AI summaries. Google will begin testing a control feature for a select group of UK media sites, with plans for a global rollout, to manage how their content appears in AI search results. AI
IMPACT Empowers publishers to control AI data usage, potentially reshaping content licensing and AI training data acquisition.