U.S. advisory body warns China's dominance in open-source AI threatens America's tech leadership, despite chip access restrictions. Strategic implications for g
New research from Tidio highlights a significant 'dark AI' gap, where AI influences half of all product research but is credited with less than 1% of web traffic. Despite this low attribution, AI-referred sessions show a remarkable 11.4% conversion rate, surpassing all other channels. This disconnect leaves marketers operating with incomplete data. AI
IMPACT Highlights a critical disconnect in attributing AI's influence on consumer behavior, impacting marketing strategies and investment.