How To Train Generative AI On Your Brand Voice (And Why Most Companies Get It Wrong)
Most companies fail to train generative AI on their unique brand voice because they rely on static style guides. These guides provide rules but lack the context and judgment that AI needs to truly capture a brand's essence. To overcome this, a layered approach is recommended, where AI is trained not only on rules and tone but also on rejected drafts and editorial reasoning, allowing it to mimic the decision-making process of human editors. AI
IMPACT Companies need to move beyond basic style guides to effectively train AI on brand voice, requiring a deeper editorial process.