AI deepfakes expose legal vacuum in India’s celebrity rights protection
India's legal system is facing challenges in protecting celebrity rights due to the proliferation of AI-generated deepfakes. While courts are increasingly recognizing personality rights, the absence of a specific statute leaves a legal vacuum. A recent court order in favor of cricketer Sunil Gavaskar, restraining platforms from unauthorized use of his likeness and voice, highlights this issue and fuels demands for a dedicated personality rights law. AI
IMPACT Highlights the urgent need for legal frameworks to address AI misuse and protect individual rights in the digital age.