The AI-Driven Funnel: What Travel Marketers Need To Know Now
Generative AI is reshaping travel marketing by influencing how consumers discover brands and plan trips. Travelers are increasingly using AI tools for inspiration and booking, leading to a decline in traditional search engine use. Travel marketers must adapt by focusing on Generative Engine Optimization (GEO) to ensure visibility in AI-generated answers and prepare their data for Model Context Protocol (MCP) to provide accurate information to AI models. AI
IMPACT Travel marketers must adapt to AI-driven search and booking, focusing on Generative Engine Optimization (GEO) and data readiness for Model Context Protocol (MCP).