Starbucks Korea boss loses job after ‘Tank Day’ promotion misfires
Starbucks Korea's head, Sohn Jeong-hyun, was fired by chairman Chung Yong-jin due to public backlash over a "Tank Day" promotion. The campaign, launched on South Korea's Democratisation Movement Day, was perceived as insensitive and mocking the anniversary of the Gwangju uprising. The promotion offered discounts on tumblers and used language that evoked memories of past political violence, leading to widespread anger and an apology from Starbucks Korea. AI
