Hasbro is launching Sixth Wall, an AI studio focused on behavioural licensing that lets characters like Optimus Prime and Mr Potato Head think, speak and intera
Hasbro has established Sixth Wall, a new AI studio dedicated to behavioral licensing. This initiative aims to enable iconic characters such as Optimus Prime and Mr. Potato Head to exhibit independent thought and interaction within new digital experiences. The venture signifies Hasbro's strategic entry into AI-powered brand engagement. AI
IMPACT Enables new forms of character interaction and digital experiences, potentially setting a precedent for AI-driven brand licensing.