Apple plays catch-up at WWDC | TechCrunch Apple spent much of its WWDC keynote highlighting fixes, performance improvements, and long-requested features before
Apple's WWDC keynote began with an emphasis on software improvements and bug fixes, rather than solely focusing on new AI features. The company acknowledged user frustrations with existing software, including a controversial design language and performance issues, by prioritizing updates to core functionalities. This approach suggests Apple aims to solidify its software foundation before fully integrating advanced AI capabilities, such as an upgraded Siri, into its ecosystem. AI
IMPACT Apple's strategic sequencing at WWDC suggests a focus on foundational software improvements before a full AI push, potentially influencing user trust and adoption of future AI features.