Brief

AliExpress's summer 618 promotion, which began on June 1st, has seen a significant surge in brand Gross Merchandise Volume (GMV) penetration, reaching nearly 40% on its opening day. This event has facilitated a concentrated emergence of new brands across key markets like Europe, the US, and Brazil, with several brands in categories such as pool robots, water sports, 3D printing, and energy storage batteries experiencing exponential growth. To further boost international sales, AliExpress has also assembled a large network of influencers, including a prominent Spanish streamer, who have driven rapid sales for Chinese tech brands. AI

AliExpress's overseas 618 shopping festival saw significant growth in its Brand+ initiative, with GMV penetration nearing 40% on the first day. Emerging brands in categories like smart home and tech experienced substantial increases, with some seeing multi-fold growth. The platform also leveraged a network of over 100 overseas influencers for live sales, which proved highly effective in driving conversions and building brand awareness in local markets. AI