Claude has become the fastest-growing AI traffic source, with referral traffic up almost 400% this year. Despite this rapid growth, it remains the smallest AI p
Claude has emerged as the fastest-growing source of referral traffic to websites, with a nearly 400% increase in traffic from January to April. While this growth is significant, Claude still represents a small fraction of overall AI-driven traffic. This trend highlights the increasing role of AI models as content discovery channels. AI
IMPACT Confirms the growing importance of AI models as discovery engines for web content.