Why Patagonia is risking its progressive brand image with a lawsuit against a drag queen
Patagonia is facing a public relations crisis after suing drag queen and environmental activist Pattie Gonia over trademark disputes. The lawsuit, filed in January, claims Pattie Gonia's clothing designs infringe on Patagonia's trademarks and violate a previous agreement. This action has drawn significant criticism from Pattie Gonia's large social media following, who view it as the progressive brand bullying an LGBTQ+ performer, despite Patagonia's claims that the suit aims to protect its brand and is not financially ruinous. AI
