Consumers Seek Humanity in Advertising in the AI Era. The Boundary of Automation Marketers Draw
Consumers in the AI era are seeking human-like qualities in advertising, prompting marketers to define boundaries for automation. While AI is trusted for media buying, its role in brand building is still being explored. This shift necessitates a strategic approach to integrating AI with human creativity to effectively connect with audiences. AI
IMPACT Explores how AI is changing advertising strategies and consumer expectations, highlighting the need for human oversight in brand building.