Your SEO strategy is optimized for a search engine that no longer exists.
Google's recent I/O event signaled a major shift in search engine results, prioritizing AI-generated answers over traditional links. This change significantly impacts SEO strategies, as brands now have limited insight into how AI represents them. A startup called Scrunch is positioning itself to help navigate this new landscape, with its VP of partnerships highlighting that AI referrals are converting at a much higher rate than organic search. AI
IMPACT Google's AI-driven search results are changing how businesses approach online visibility, with AI referrals showing significantly higher conversion rates.