Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices Apple is planning to raise prices in response to the ongoing memory shortage.
Apple CEO Tim Cook has indicated that price increases for the company's products are inevitable due to a significant crunch in memory supply and soaring costs. Cook stated that the situation has become unsustainable, despite Apple's efforts to shield customers from the rising expenses. This shortage, exacerbated by high demand from AI development, is impacting the availability and cost of components like RAM and storage, leading to expected price hikes across Apple's device lineup, including upcoming iPhones, laptops, and tablets. AI
IMPACT Expected price increases for consumer electronics may impact adoption rates and consumer spending on AI-enabled devices.