Ogury launches SONA to finally bridge audience planning and campaign execution: Ogury's SONA uses agentic AI and Persona Intelligence to convert any brief into
Ogury has introduced SONA, a new platform designed to integrate audience planning with campaign execution. SONA leverages agentic AI and its proprietary Persona Intelligence technology to transform marketing briefs into detailed media strategies. The platform aims to streamline the process across connected TV, desktop, and mobile advertising channels. AI
IMPACT Streamlines marketing strategy creation and execution using AI, potentially improving campaign efficiency.