"If Google is automating my bids and writing my ads, why do I need a PPC expert?" I hear this a lot lately. The short answer: Because AI lacks business context.
AI tools are increasingly automating tasks like bid management and ad creation in platforms like Google Ads. However, these AI systems lack the crucial business context, such as profit margins and brand safety considerations, that human experts possess. Therefore, while AI is changing the landscape of pay-per-click advertising, human strategists remain essential for nuanced decision-making and effective campaign management. AI
IMPACT AI is changing PPC advertising, but human strategists remain vital due to their business context and nuanced decision-making capabilities.