Google won't tell you this, but setting up PMax campaigns without guardrails is a guaranteed way to pay for phishing attempts and junk leads. Take control of th
An article warns that Google's PMax campaigns can lead to wasted ad spend on phishing and junk leads if not properly configured with guardrails. It suggests users take control of the algorithm by learning how to sequence campaigns and protect their ad budget. AI
IMPACT Adopting specific campaign configurations can optimize ad spend and reduce exposure to fraudulent leads.