Brief

Ronda Rousey's 17-second victory over Gina Carano in MVP MMA 1 drew a peak of nearly 17 million viewers on Netflix, making it the most-watched MMA event in U.S. history. The event also achieved a global average viewership of 12.4 million and a significant live gate of over $2.2 million. These strong debut numbers provide a solid business case for future events, though securing top-tier talent may prove challenging due to existing UFC contracts. AI

MVP Promotions, co-founded by Jake Paul and Nakisa Bidarian, achieved significant viewership for its recent MMA event on Netflix, drawing a peak of 17 million global viewers. Bidarian expressed openness to co-promoting future events with organizations like the PFL, RIZIN, ONE Championship, and KSW. He also addressed the ban of boxer Claressa Shields, stating that MVP remains willing to work with her if their relationship can be mended. AI