Original research tops AI search citations at 82%, NP Digital survey finds: NP Digital surveyed 500 marketers in May 2026 to rank content types by AI search per
A recent survey by NP Digital indicates that original research is the most cited content type in AI search, achieving an 82% citation rate among 500 marketers surveyed in May 2026. This finding suggests that AI search algorithms prioritize in-depth, original content. Conversely, video content was found to be the least cited, ranking last in the survey. AI
IMPACT Original research is highlighted as the most effective content for AI search visibility, suggesting a strategic focus for content creators.