ITmedia NEWS (@itmedia_news) NHK Institute has developed a technology that directly embeds lineage information such as 'when, who, and how it was edited' into videos. It can be used to track the authenticity of AI-generated content/edits and to distinguish deepfakes/AI-synthesized videos, contributing to media provenance and content verification.
NHK Research has developed a new technology that embeds provenance information, such as when, by whom, and how a video was edited, directly into the video file. This innovation aims to track the authenticity of AI-generated and edited content. It is expected to be useful in distinguishing deepfakes and AI-synthesized videos, contributing to media provenance and content verification infrastructure. AI
IMPACT This technology could provide a robust method for verifying the authenticity of video content, crucial for combating misinformation and deepfakes in an AI-driven media landscape.