The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010
Frozen yogurt is experiencing a significant comeback, with sales increasing by 26% in the year leading up to March, according to Circana. This resurgence is largely attributed to health-conscious Gen Z consumers who are drawn to the probiotic and protein content of froyo. Premium shops, particularly in New York City, are leading this trend with unique offerings like locally sourced ingredients and Mediterranean-inspired toppings, while even established chains like 16 Handles are seeing increased sales. AI
